Monday, 1 November 2010

story board process

when I started to create the story boards we had to find out what kind of key elements we can apply, as this is there first music video the most important element is to present to there target audience can not be changed by what is conveyed through the pop promo, the elements that we have chosen as well as the band them self’s, they wanted there song about what they see and what’s going on around them in day to day life, they thought they could show this by shooting a train journey with the track simply just playing over the top, but being Hurtwood house we like to spice things up a bit so we then decided to shoot them walking through a street in black and white with some elements of color then cutting the image out once shooting them on a green screen, then trying to manipulate that image of into a puddle. I did try and approach the idea of this by going out by myself and making puddles on the ground then shooting them quickly as they just kept leaking away from the main puddle, but anyway I managed to take some interesting footage for high angles, long shots, mid shots, and close ups, I was also abele to get someone to walk through one as well as jump in the middle of one to, as these shot types are crucial to our pop promo.

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