In our music video we aimed to apply the conventions used in real media products such as certain graphics and editing choices, for example close ups to show emotions and the choice of colour combination for the video e.g. the black and white effect throughout to put across the emotional aspect of the video. However I feel that in some respects our media product challenges the forms and conventions of real media products. This is shown through the use of a clear story throughout the video of being melancholy and that individuals in society tend to walk pass the things in life that really matter and are unaware of them. The use of colour is used to heighten the gloomy feel to the video. I feel that our media product also develops the forms and conventions of real media products through the use of close-up shots shown in order to portray and heighten the dialogue in the lyrics of the song. All the editing and shots that we chose to use are there for a clear reason throughout the video. They are there to be symbolic in terms of the message being represented.
The establishing shot during the first few seconds of the music video is of the lead singer walking through a rural setting which is gloomy, its been raining and the overall picture image is black and white. In this respect we have used the forms and conventions of real media products in terms of the use of cinematography and visually stylish ‘mise en scene’. The portrayal of the lead singer walking through the puddles is used to emphasise the message in the lyrics which is that people tend to just watch the world go by without taking a clear notice about what they are actually looking at as the are too familiar with what they see and therefore do not see the true meanings behind things. Again in our media product we have chosen to develop the conventions of real media products through the use of cinematography and ‘mise en scene’ because we have edited the video so that each image is symbolic in one way or another. The mid-shot of the lead singer walking through the puddle (right image) is used to portray the message of walking through life leaving things behind unnoticed. This is shown through the ripples in the water trailing behind him.
The long shot (left image) follows the rule of thirds to make it aesthetically pleasing and clear in establishing the entire band. We have chosen to follow the conventions of real media products in terms of the use of stylish visual images. This is presented in the long shot of the band in the stylish room they are playing in and the floor. The coloured, red patterns on the wall and cream colour of the floor tiles are all used to stylise the imagery and connote the progression in the realisation on the world around them, as this is what is put across in the lyrics and the rest of the video. We chose to challenge the convention of real media products in terms of the stylised graphics that we used. This was shown in the use of different coloured rain throughout the video in order to be aesthetically pleasing and emphasise the symbolism. Most real media products use lighting graphics, with flashing lights, whereas we chose to challenge this and use a continuous amount of flashing imagery.
The establishing shot during the first few seconds of the music video is of the lead singer walking through a rural setting which is gloomy, its been raining and the overall picture image is black and white. In this respect we have used the forms and conventions of real media products in terms of the use of cinematography and visually stylish ‘mise en scene’. The portrayal of the lead singer walking through the puddles is used to emphasise the message in the lyrics which is that people tend to just watch the world go by without taking a clear notice about what they are actually looking at as the are too familiar with what they see and therefore do not see the true meanings behind things. Again in our media product we have chosen to develop the conventions of real media products through the use of cinematography and ‘mise en scene’ because we have edited the video so that each image is symbolic in one way or another. The mid-shot of the lead singer walking through the puddle (right image) is used to portray the message of walking through life leaving things behind unnoticed. This is shown through the ripples in the water trailing behind him. 
The long shot (left image) follows the rule of thirds to make it aesthetically pleasing and clear in establishing the entire band. We have chosen to follow the conventions of real media products in terms of the use of stylish visual images. This is presented in the long shot of the band in the stylish room they are playing in and the floor. The coloured, red patterns on the wall and cream colour of the floor tiles are all used to stylise the imagery and connote the progression in the realisation on the world around them, as this is what is put across in the lyrics and the rest of the video. We chose to challenge the convention of real media products in terms of the stylised graphics that we used. This was shown in the use of different coloured rain throughout the video in order to be aesthetically pleasing and emphasise the symbolism. Most real media products use lighting graphics, with flashing lights, whereas we chose to challenge this and use a continuous amount of flashing imagery.
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